London Business School Review


Wow your customers. Win their loyalty. Wonder at the results

Economic mechanisms behind online ad delivery could mean fewer women see STEM content

By Aine Doris

Globe-trotting Parisian entrepreneur who launched China’s first native branding agency

By Nick Mickshik

Passionate life sciences professional who is applying her expertise to improving healthcare systems

By Aine Doris

Once a tech company achieves market dominance, mutually reinforcing factors make it almost impossible to displace

By Patrick Barwise

Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli

By Nader Tavassoli

By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing

By David Arnold

Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies

By Nitish Jain

What developments can we expect to see in the business landscape over the next 12 months?

What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?

By Simona Botti

Showing 1-9 of 96 results