Costa coffee: Saving the world from mediocre coffee

Jim Slater, Managing Director of Costa Enterprises, had been handed the task, of expanding Costa Express

By Julian Birkinshaw 19 February 2014


Shortly after acquiring Coffee Nation, Costa had engaged Eric Achtmann, a seasoned private equity investor, aerospace product development expert and ex-McKinsey consultant, to perform post-acquisition due diligence.

What intrigued Slater was an unsolicited proposal from Achtmann to build a next generation coffee system -- to "provide scalability and to redefine both Costa Express and the industry."

To read the full case study, by Julian Birkinshaw, email

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