Can innovation be incentivized?

In this brief video, Rajesh Chandy, Professor of Marketing, looks at whether innovation should be incentivized

By Rajesh Chandy 31 March 2009

Can-innovation-be-incentivized-974x296


He explains that successfully innovative companies apply an asymmetrical approach to incentives in which the rewards for success outweigh the penalties or failure.

Comments 0

IIE - landscape

Article provided by