London Business School Review

The latest academic research, distilled and dissected. Not as advertised, Tim Ambler, ‘Public health, advertising and reality’, World ...

By Tim Ambler

Increasing demand for more transparency in corporate reporting has put new burdens on companies worldwide

By Andy Neely

Executives are reassured by financial measurements. But that may not always be the best way to measure marketing effort.

By Tim Ambler

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