London Business School Review

Professor of Strategy and Entrepreneurship;...

What kinds of jobs will humans be left with once AI reaches its potential? Julian Birkinshaw is optimistic

By Julian Birkinshaw

What will the impact of digital technology be on the world of global business?

By Julian Birkinshaw

How will your company need to evolve to stay ahead?

By Julian Birkinshaw

What will the year ahead bring for you and your business?

By Tammy Erickson

Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

How the man behind the Chinese goliath keeps innovating

By Julian Birkinshaw

Find the right story to tell about your new product or service and you’ll generate curiosity, empathy and support

By Julian Birkinshaw

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

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