London Business School Review

Associate Professor of Marketing

An emerging research field can help people make better financial decisions

By David Faro

What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?

By Simona Botti

The Trump campaign influenced voters’ attitudes to risk, uncertainty, loss and controversy

By David Faro

When it comes to charitable giving, what makes someone decide to support a given organisation?

By David Faro

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