Faculty profiles

Picture of Nirmalya Kumar

Nirmalya Kumar

BComm (Calcutta) MComm (Shivaji) MBA (Illinois) PhD (Northwestern)
Professor of Marketing

Subject area:
Marketing
Research activity:
Aditya Birla India Centre, Centre for Marketing
Personal site:
Personal web page

Publications

India Inside; The Emerging Innovation Challenge to the West (2012); India’s Global Powerhouses: How They Are Taking on the World (2009); Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (2007); Private Label Strategy (2007); and Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation (2004) all published by Harvard Business Press. Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave 2013).

Research interest

Marketing, strategy, distribution channels, brand management, retailing, and emerging markets.

Other activities

Consultant, coach and seminar leader to over 50 Fortune 500 companies in more than 60 countries; Board of Directors, UltraTech Cement; Trustee of iPartner and Playstosee; Member of South Asian Acquisition Committee, Tate Modern

Formerly

Professor of Marketing, IMD; Visiting Professor of Marketing, Harvard Business School; Visiting Assistant Professor of Marketing, Northwestern University.

Contact Details

Email: nkumar@london.edu

tel: +44 (0)20 7000 8610
fax: +44 (0)20 7000 8601

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