Our PhD programme is designed to train scholars who will conduct research to advance the frontiers of the discipline of Marketing, teach Marketing at premier universities around the world, and prepare the next generation of Marketing doctoral students.
Marketing is an exciting discipline that offers a wide range of areas in which to conduct research and teach. Research topics in Marketing cover the gamut from consumer behavioral processes to the development of mathematical models that help us understand and predict firm behavior and improve Marketing practice. Researchers apply a variety of approaches, from experimental tests of psychological theories to econometric models of consumer or firm behavior.
The job market for PhDs in Marketing is quite attractive, and the ratio of job openings to job candidates is several times higher than that in most academic areas, including economics, psychology, and engineering. Although money is not the primary motivator for most faculty members, it is indeed possible to be financially comfortable on a Marketing faculty salary. The average annual total salary at PhD granting institutions for entry level Marketing PhDs during the 2016 hiring season was $153,617; among research-focused institutions such as London Business School, this figure was $170,391 (Source: AMA DocSIG).