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2018

The evolution of digital dominance: how and why we got to GAFA

Barwise T P; Watkins L

In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124 (forthcoming: expected publication date 26 July 2018)

2018

Advertising to early trend propagators : evidence from Twitter

Lambrecht A; Tucker C E; Wiertz C

Marketing Science 2018 Vol 37:2 p 177-199

2018

Algorithmic bias? An empirical study into apparent gender-based discri ...

Lambrecht A; Tucker C

Management Science 2018 Accepted

2018

Beyond posted prices: the past, present, and future of participative p ...

Spann M; Zeithammer R; Bertini M; Haruvy E; Jap S D; Koenigsberg O; Mak V; Leszczyc P P; Skiera B; Thomas M

Customer Needs and Solutions 2018 Vol 5:1-2 p 121-136

2018

Brighter prospects? Assessing the franchise advantage using census dat ...

Lafontaine F; Zapletal M; Zhang X

Journal of Economics and Management Strategy 2018 Online first

2018

Cashback is cash forward: delaying a discount to encourage further spe ...

Lambrecht A; Vana P; Bertini M

Journal of Marketing Research 2018 Online first

2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Impediments to effective altruism: on the perceived subjectivity of ch ...

Berman J Z; Barasch A; Levine E E; Small D A

Psychological Science 2018 Vol 29:5 p 834-844

2018

In pursuit of enhanced customer retention management: review, key issu ...

Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R

Customer Needs and Solutions 2018 Vol 5:1-2 p 65-81

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Vol 35:1 p 100-115

2018

The evolution of digital dominance: how and why we got to GAFA

Barwise T P; Watkins L

In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124 (forthcoming: expected publication date 26 July 2018)

2018

Advertising to early trend propagators : evidence from Twitter

Lambrecht A; Tucker C E; Wiertz C

Marketing Science 2018 Vol 37:2 p 177-199

2018

Algorithmic bias? An empirical study into apparent gender-based discri ...

Lambrecht A; Tucker C

Management Science 2018 Accepted

2018

Beyond posted prices: the past, present, and future of participative p ...

Spann M; Zeithammer R; Bertini M; Haruvy E; Jap S D; Koenigsberg O; Mak V; Leszczyc P P; Skiera B; Thomas M

Customer Needs and Solutions 2018 Vol 5:1-2 p 121-136

2018

Brighter prospects? Assessing the franchise advantage using census dat ...

Lafontaine F; Zapletal M; Zhang X

Journal of Economics and Management Strategy 2018 Online first

2018

Cashback is cash forward: delaying a discount to encourage further spe ...

Lambrecht A; Vana P; Bertini M

Journal of Marketing Research 2018 Online first

2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Impediments to effective altruism: on the perceived subjectivity of ch ...

Berman J Z; Barasch A; Levine E E; Small D A

Psychological Science 2018 Vol 29:5 p 834-844

2018

In pursuit of enhanced customer retention management: review, key issu ...

Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R

Customer Needs and Solutions 2018 Vol 5:1-2 p 65-81

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Vol 35:1 p 100-115