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2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Online first

2018

The Evolution of Digital Dominance: How and Why We Got to GAFA

Barwise T P; Watkins L

In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124 (forthcoming: expected publication date 26 July 2018)

2017

Optimal three-part tariff plans

Fibich G; Klein R; Koenigsberg O; Muller E

Operations Research 2017 Vol 65:5 p 1177-1189

2017

Pathways to profits : the impact of marketing versus finance skills on ...

Anderson S J; Chandy R; Zia B

Management Science 2017 Forthcoming

2017

Pay-as-you-wish pricing

Chen Y; Koenigsberg O; Zhang J

Marketing Science 2017 Vol 36:5 p 780-791

2017

Shutting down your business gracefully

Blickstein A; Mullins J

London Business School Review 2017

2017

Signaling emotion and reason in cooperation

Levine EE; Barasch A; Rand D; Berman JZ; Small DA

Journal of Experimental Psychology: General 2017 Forthcoming

2017

So hire me: how diverse experiences increase professional value

Chandy R

London Business School Review 2017

2017

Some customers would rather leave without saying goodbye

Ascarza E; Netzer O; Hardie B G S

Marketing Science 2017 forthcoming

2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Online first

2018

The Evolution of Digital Dominance: How and Why We Got to GAFA

Barwise T P; Watkins L

In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124 (forthcoming: expected publication date 26 July 2018)

2017

Optimal three-part tariff plans

Fibich G; Klein R; Koenigsberg O; Muller E

Operations Research 2017 Vol 65:5 p 1177-1189

2017

Pathways to profits : the impact of marketing versus finance skills on ...

Anderson S J; Chandy R; Zia B

Management Science 2017 Forthcoming

2017

Pay-as-you-wish pricing

Chen Y; Koenigsberg O; Zhang J

Marketing Science 2017 Vol 36:5 p 780-791

2017

Shutting down your business gracefully

Blickstein A; Mullins J

London Business School Review 2017

2017

Signaling emotion and reason in cooperation

Levine EE; Barasch A; Rand D; Berman JZ; Small DA

Journal of Experimental Psychology: General 2017 Forthcoming

2017

So hire me: how diverse experiences increase professional value

Chandy R

London Business School Review 2017

2017

Some customers would rather leave without saying goodbye

Ascarza E; Netzer O; Hardie B G S

Marketing Science 2017 forthcoming