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2018

Advertising to early trend propagators : evidence from Twitter

Lambrecht A; Tucker C E; Wiertz C

Marketing Science 2018 Vol 37:2 p 177-199

2018

Algorithmic bias? An empirical study into apparent gender-based discri ...

Lambrecht A; Tucker C

Management Science 2018 Accepted

2018

Cashback is cash forward: delaying a discount to encourage further spe ...

Lambrecht A; Vana P; Bertini M

Journal of Marketing Research 2018 Online first

2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Impediments to effective altruism: on the perceived subjectivity of ch ...

Berman J Z; Barasch A; Levine E E; Small D A

Psychological Science 2018 Vol 29:5 p 834-844

2018

In pursuit of enhanced customer retention management: review, key issu ...

Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R

Customer Needs and Solutions 2018 Vol 5:1-2 p 65-81

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Vol 35:1 p 100-115

2018

Pathways to profits : the impact of marketing versus finance skills on ...

Anderson S J; Chandy R; Zia B

Management Science 2018 Forthcoming

2018

Seeking and avoiding choice closure to enhance outcome satisfaction

Botti S; Gu Y; Faro D

Journal of Consumer Research 2018 forthcoming

2018

Signaling emotion and reason in cooperation

Levine EE; Barasch A; Rand D; Berman JZ; Small DA

Journal of Experimental Psychology: General 2018 Forthcoming

2018

Advertising to early trend propagators : evidence from Twitter

Lambrecht A; Tucker C E; Wiertz C

Marketing Science 2018 Vol 37:2 p 177-199

2018

Algorithmic bias? An empirical study into apparent gender-based discri ...

Lambrecht A; Tucker C

Management Science 2018 Accepted

2018

Cashback is cash forward: delaying a discount to encourage further spe ...

Lambrecht A; Vana P; Bertini M

Journal of Marketing Research 2018 Online first

2018

Field experiments

Lambrecht A; Tucker C E

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

2018

Impediments to effective altruism: on the perceived subjectivity of ch ...

Berman J Z; Barasch A; Levine E E; Small D A

Psychological Science 2018 Vol 29:5 p 834-844

2018

In pursuit of enhanced customer retention management: review, key issu ...

Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R

Customer Needs and Solutions 2018 Vol 5:1-2 p 65-81

2018

Optimizing service failure and damage control

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

International Journal of Research in Marketing 2018 Vol 35:1 p 100-115

2018

Pathways to profits : the impact of marketing versus finance skills on ...

Anderson S J; Chandy R; Zia B

Management Science 2018 Forthcoming

2018

Seeking and avoiding choice closure to enhance outcome satisfaction

Botti S; Gu Y; Faro D

Journal of Consumer Research 2018 forthcoming

2018

Signaling emotion and reason in cooperation

Levine EE; Barasch A; Rand D; Berman JZ; Small DA

Journal of Experimental Psychology: General 2018 Forthcoming