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07 Aug 2014

Julian Birkinshaw

"Saving the World from Mediocre Coffee".

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Jim Slater, Managing Director of Costa Enterprises, had been handed the task, among other things, of expanding Costa Express across the UK and select European locations. Shortly after acquiring Coffee Nation, Costa had engaged Eric Achtmann, a seasoned private equity investor, aerospace product development expert and ex-McKinsey consultant, to perform post-acquisition due diligence.

What intrigued Slater was an unsolicited proposal from Achtmann to build a next generation coffee system -- to "provide scalability and to redefine both Costa Express and the industry."

To read the full case study, by Julian Birkinshaw, email innovation@london.edu.

About Julian Birkinshaw

Julian Birkinshaw is a Professor of Strategy and Entrepreneurship at London Business School. He is also an Academic Director of the Institute of Innovation and Entrepreneurship


He teaches on the following programmes: