16 Mar 2015
Uncover is the UK’s first same day restaurant reservation app that provides users with last minute availability to some of London’s hottest restaurants, from trendy innovators to Michelin starred classics.
The founders are part of the LBS Incubator Programme 2014-2015 and were awarded the DIIE Founder Award.
Have you always wanted to run your own business?
Yes, all three of us have always dreamed of running our own businesses, we all met at London Business School. We’re all very entrepreneurial by nature, have similar interests, and also have complimentary skill sets and experiences. We particularly bonded over our love for great restaurants! So it made sense for the three of us to get together.
How did you raise the money?
After we came up with the concept we ran a trial for about a month with a simple, but beautiful early version of our app. The data that we generated from this trial was so encouraging that we decided to raise money and then went through a round of seed funding that saw us pull together $1.5 million from professional investors. Our angel investors including Philip Wilkinson, founder of Kelkoo and Keynoir, and Keith Willey, adjunct associate professor of strategy and entrepreneurship at London Business School.