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Google's Alphabet: a risky bet that will end in tears?

18 Aug 2015

Google’s decision to restructure itself with a holding company (Alphabet), a number of operating companies with CEOs and segment-level financial reporting has been applauded by investors. 

Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School explains why he thinks that this will create enormous problems for them down the road.

Read the full article on Forbes.

About Julian Birkinshaw

Julian Birkinshaw is a Professor of Strategy and Entrepreneurship at London Business School. He is also an Academic Director of the Institute of Innovation and Entrepreneurship


He teaches on the following programmes: