Google's Alphabet: a risky bet that will end in tears?
18 Aug 2015
Google’s decision to restructure itself with a holding company (Alphabet), a number of operating companies with CEOs and segment-level financial reporting has been applauded by investors.
Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School explains why he thinks that this will create enormous problems for them down the road.
Julian Birkinshaw is a Professor of Strategy and Entrepreneurship at London Business School. He is also an Academic Director of the Institute of Innovation and Entrepreneurship.
He teaches on the following programmes: