29 Jul 2014
Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding.
The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown.
Sussex Place Ventures Partner Barnaby Terry said: "The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017. This disruptive technology is transforming the way businesses are advertising, and Admedo is well placed to enjoy strong growth".
Sussex Place Ventures invests at an early stage in software companies, in businesses developing technology with strong patent-protectable intellectual property and in digital businesses. We use our close ties with alumni of the London Business School and entrepreneurs in its distinctive network to help with due diligence prior to investing, to add value to portfolio companies after we have invested and as a source of qualified deal flow.