A Singaporean platform to accelerate sales

26 Sep 2014

Basheer Cassim, LBS alumnus and entrepreneur, has a passion for taking new innovations to markets and making a positive impact on the way people live and work.

Basheer is the CEO of Ventes, a cloud software firm helping companies create new revenue opportunities via big data analytics. Prior to Ventes, Basheer led one the largest sales organisations in the Asia Pacific and Japan region as Senior Vice President and Managing Director at ServiceSource, the revenue management cloud software company.

Previously, he was a pioneer in data analytics as CEO of Eurobios in London. Basheer also held a number of senior sales and general management positions with global high technologies companies in the US, Europe, the Middle East and Africa.

Basheer was a member of executive teams taking companies through M&A and to IPO. Basheer holds an MBA from the London Business School and a Master in Finance from the University of Paris at Dauphine. He is a French national with Singapore permanent residency.

Why did you decide to become an entrepreneur?

I've always had an entrepreneurial attitude, driven by the desire to be successful in my professional life. I always wanted to be the person in charge, taking responsibility and making the big decisions. That attitude helped me have a successful corporate career. During my first assignment as a CEO, I realised I could be even more successful working for myself rather than continuing with an existing company. It was a natural transition to become an entrepreneur.