15 May 2014
There's no shortage of creative talent at fashion schools, but not every designer manages to turn their passion into a functioning, profitable business. That's why the British Fashion Council has released a report to help budding designers make a living from their work.
The Commercializing Creativity Report was written by Alejandra Caro and Alessandra Basso, MBA students at the London Business School. They spoke to 19 designers, 14 retailers, 16 advisors, five PR and media representatives, and five investors to get an understanding of the biggest challenges and best strategies for fashion entrepreneurs.
The report sets out guidance to help young designers build companies that are respected for their creativity, have a high profile and generate profits. It was written with the UK in mind, but much of the advice applies to anyone starting a business, regardless of nationality.
Read the full article.