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Pay what you want – a product pricing experiment

Julian Birkinshaw

Professor Julian Birkinshaw examines whether a medical trial where patients chose what to pay for treatment produced healthy results

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How to build a business when you’re studying full-time

Rob Morris

MBA student Vishnu Chundi is applying what he learns in the classroom to his fintech startup

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Is your company fit for the future

Julian Birkinshaw

Businesses need to adopt a “Fast/Forward” approach if they are to succeed in a rapidly moving world

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Dubsmash: the power of persistence

Kathy Brewis

Dubsmash now a full video messaging app, used by more than 100m people in 78 countries who share 35 videos every second.

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Fighting fire with fire: a story of reinvention

Kathy Brewis

Steve McGuirk’s transformation of the fire service led to cost savings and fewer fires

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Too busy to innovate?

Kathy Brewis

Why is it so hard to persuade people in the developing world to adopt life-enhancing innovations?

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Learning the hard way: the value of action research

Kathy Brewis

Stephen J Anderson’s hands-on approach to marketing research took him from London Business School to the townships of South Africa.

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How patents have given medical researchers a shot in the arm

Keyvan Vakili

What impact have patent laws and intellectual property rights had on the number of studies of neglected diseases in low-income countries?

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Turning business dreams into reality

Rob Morris

How did London Business School’s Incubator Programme help our 2016 cohort realise their collective ambition of building viable ventures?

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Pay what you want – a product pricing experiment

Julian Birkinshaw

Professor Julian Birkinshaw examines whether a medical trial where patients chose what to pay for treatment produced healthy results

Read now

How to build a business when you’re studying full-time

Rob Morris

MBA student Vishnu Chundi is applying what he learns in the classroom to his fintech startup

Read now

Is your company fit for the future

Julian Birkinshaw

Businesses need to adopt a “Fast/Forward” approach if they are to succeed in a rapidly moving world

Read now

Dubsmash: the power of persistence

Kathy Brewis

Dubsmash now a full video messaging app, used by more than 100m people in 78 countries who share 35 videos every second.

Read now

Fighting fire with fire: a story of reinvention

Kathy Brewis

Steve McGuirk’s transformation of the fire service led to cost savings and fewer fires

Read now