Financial communication is what firms use to communicate about the firm, its activities, and its priorities with various stakeholders. Although its primary audience is capital providers and the intermediaries that support these capital providers, employees, customers, and competitors as well as governments are also informed via financial communication.
In this course, we will cover various communication channels managers can use to inform its stakeholders and the role of the information intermediaries in the financial communication process.
With the advance of new communication channels such as the use of social media by corporations in addition to the continued scrutiny on regular communication channels such as earnings announcements and conference calls, investor relations and corporate communications is an important function. In summary, students will develop an understanding of how information is used in markets and how managers can help to assure this information most accurately reflects their view of the firm.
This elective is available on Masters in Finance, MBA and Executive MBA. In addition, MiM students can also take this elective.