LBS logo London experience. World impact.

Featured research

Research is at the heart of the Aditya Birla India Centre’s sphere of activity. The Centre supports, facilitates and promotes research on business in and on India at London Business School.


In 2014 the Centre launched a new initiative inviting all London Business School faculty to bid for a Faculty Research Grant Award. The grant is designed to support original or on-going research relating to an Indian context (businesses, consumers or government). The research project can be in any discipline with a strong academic component, and the grant aims to support a wide research agenda on India. The first two recipients of the Faculty Research Grant Award were Aneeta Rattan, Assistant Professor, Organisational Behaviour and Rajesh Chandy, Professor of Marketing; Tony and Maureen Wheeler Chair in Entrepreneurship. They were awarded £10,000 each for their respective research projects.


Assistant Professor Aneeta Rattan's research will investigate the role that culturally meaningful frames can play in promoting Indian citizens' purchasing of voluntary carbon offsets. She proposes to test how culturally meaningful framing of voluntary carbon offsets affect consumers' brand impressions. Aneeta will be working with Krishna Savani from National University of Singapore Business School and Rainer Romero Canyas, Environmental Defense Fund.


Professor Rajesh Chandy's research, which is already underway, seeks to understand changes in budget allocations of poor rural households in India due to exogenous changes in permanent income, and what the drivers of such changes might be. What happens to household expenditure habits when people go from being poor to not so poor? Do they save for the future, educate their children, and pursue long-term investments? Or do they consume hedonic products and spend the extra income on short-term pleasures? How households allocate permanent changes in income can shed light on whether consumption and investment choice is a symptom of poverty or the cause of it.



  • 2009

    The theme of the 2009 case development initiative was Innovation: The future of Indian services offshoring?

    We know today in much detail many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. ("Offshoring" here refers to the use of human resources in India. It can occur either through captives, third party vendors or joint ventures). However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater "value added" and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) Involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics and b) Innovations in the processes used to deliver their services to their clients in support functions such as customer contact, back-office, IT infrastructure maintenance, software development etc. Is the move towards greater levels of innovation the future of the services offshoring industry in India?

    The 2009 Case Study Development Initiative finalists are:

    Dr K Balakrishnan, Asian School of Business, Trivandrum
    Symphony Services

    Dr Barnali Chaklader, Institute of Management Technology, Ghaziabad
    Globalization of Research and Development Centre: How GE does it in India

    Dr Rajat Gera, Institute of Management Technology, Ghaziabad
    Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively

    Dr Doris Rajakumari John, Chennai Business School, Chennai
    Offshoring Industry in India- Moving up the value chain?

    Dr Ananthi Rajayya, Albertian Institute of Management, Cochin
    Dr. Reddy's Custom Pharmaceutical Services (CPS) - A tailor-made breakthrough strategy in Pharma offshoring?

    Dr Sathyanarayanan Ramachandran, Chennai Business School, Chennai
    Legal Process Outsourcing Opportunity & Cobra Legal Solutions

    Dr Vrajlal K Sapovadia, IIM Indore, Indore
    Product, Delivery & Service differentiation: Case Study on eInfochips

  • 2008

    India Inc: Acquiring its way to a global footprint


    Indian companies have been setting a dazzling pace acquiring businesses abroad, and have been on a buying spree in US and Continental Europe in their quest to become global players. Indian outbound deals, which were valued at US $0.7 billion in 2000-01, increased to US $4.3 billion in 2005, and crossed US $15 billion in 2006. And almost 99 per cent of acquisitions were made with cash payments. These acquisitions cover the entire spectrum from small software companies acquired by our IT majors for a few million USD, to the mammoth deals such as Tata-Corus for $12 bn.

    This enthusiasm for M&A must be set against the harsh realities that most acquisitions worldwide fail to create value, and are typically nothing more than a wealth transfer to the shareholders of the target firm. What if anything is different about the deals by Indian firms? How will they overcome the well known pitfalls of M&A such as overbidding, merger integration complexity and potential cultural conflicts?

    The 2008 Case Study Development Initiative finalists were:

    Tata Corus Merger: A visionary deal or a 'winner's curse'
    Dr Narender Lal Ahuja, International Management Institute, New Delhi, India
    Tata Corus Merger: A visionary deal or a 'winner's curse' (PDF document, 394kb)


    United Phosphorus
    Dr K Balakrishnan, SDM Institute for Management, Mysore, India
    United Phosphorus (PDF document, 884kb)

    Videocon's Strategic Acquisitions to become a Global Player in Consumer Electronics
    Dr Rakesh Mohan Joshi, Indian Institute of Foreign Trade, New Delhi, India
    Videocon's Strategic Acquisitions to become a Global Player in Consumer Electronics (PDF document, 458kb)

    From Soaps to Software to Soaps: Wipro acquires Unza
    Dr Monica Khanna, K. J. Somaiya Institute of Management Studies & Research, Mumbai, India
    From Soaps to Software to Soaps: Wipro acquires Unza (PDF document, 748kb)


    Tata-Corus: Spearheading India's Global Drive to Growth
    Dr Krishna Kumar, ICFAI Business School Research Centre, Chennai and Dr Kishore Kumar Morya, ICFAI Business School, Jaipur, India
    Tata-Corus: Spearheading India's Global Drive to Growth (PDF document, 556kb)

    Suzlon Energy Ltd: Making foray abroad
    Dr Debasis Pradhan, XLRI School of Business and Human Resources, Jamshedpur, India
    Suzlon Energy Ltd: Making foray abroad (PDF document, 913kb)

    Hindalco vs Novelis: A case on acquisition
    Dr Sadananda Prusty, Institute of Management Technology, Ghaziabad, India
    Hindalco vs Novelis: A case on acquisition (PDF document, 484kb)

    Dr Reddy's Global Strides: Will the success continue?
    Dr Lekha Ravi, ICFAI Business School Research Centre, Chennai, India
    Dr Reddy's Global Strides: Will the success continue? (PDF document, 637kb)

    Tulsi Tanti: Suzlon's Green Warrior
    Dr Dileep Saptarshi, Institute of Mangement, Mumbai Educational Trust, Mumbai, India
    Tulsi Tanti: Suzlon's Green Warrior (PDF document, 488kb)

    TATA Group: The Benign Hunter
    Dr Munish Thakur and Dr Rajeev Sharma, XLRI Jamshedpur, India
    Tata Group: The Benign Hunter (PDF document, 916kb)


  • 2007

    The 2007 case studies were based on one of the following three broad themes:


    • IT/ITES industry: Emerging challenges and future opportunities
    • Infrastructure development in India: Innovations & opportunities in the private sector (eg. Telecom, Transportation, Primary Education)
    • Management innovations in the public sector in India (eg. Railways)


    The 2007 Case Study Development Initiative finalists were:


    State Bank of India. The 200 year old State-run bank with a huge legacy was innovating to outpace competition. Would it succeed?

    Dr Narender Lal Ahuja, International Management Institute, New Delhi, India

    State Bank of India. The 200 year old State-run bank with a huge legacy was innovating to outpace competition. Would it succeed? (PDF document, 557kb)


    Jalanidhi: Success through Participation

    Dr S Jeyavelu & Dr Saji Gopinath, Indian Institute of Management Kozhikode, India

    Jalanidhi: Success through Participation (PDF document, 2.4mb)

     

    Repositioning India Post: From a Logistics Company to a Marketing & Financial Behemoth

    Dr Monica Khanna, K. J. Somaiya Institute of Management Studies &  Research, Mumbai, India

    Repositioning India Post: From a Logistics Company to a Marketing & Financial Behemoth (PDF document, 1.6mb)


    Gujarat Electricity Board Turnaround and Complete Rural Electrification in Gujarat

    Dr Rakesh Mohan Joshi, Indian Institute of Foreign Trade, New Delhi, India

    Gujarat Electricity Board Turnaround and Complete Rural Electrification in Gujarat (PDF document, 1.5mb)


    Vasant Scribes: Growth Challenges of an IT Enabled Services Firm

    Dr Sanjay Patro, XLRI Jamshedpur, India

    Vasant Scribes: Growth Challenges of an IT Enabled Services Firm (PDF document, 718kb)


    Reliance Fresh Stores in Food Retailing

    Dr Debasis Pradhan & Dr B. K. Mangaraj, XLRI Jamshedpur, India

    Reliance Fresh Stores in Food Retailing (PDF document, 4.5mb)


    Image make over: Is it working? Merging their way to success? The merger of Air India and Indian Airlines

    Dr Mala Srivastava, Narsee Monjee Institute of Management Studies, Mumbai, India

    Image make over: Is it working? Merging their way to success? The merger of Air India and Indian Airlines (PDF document, 433kb)


    The Road Less Travelled. Primary Education in India

    Dr Munish Thakur, XLRI Jamshedpur, India

    The Road Less Travelled. Primary Education in India (PDF document, 713kb)


    Marg Constructions

    Dr R. S. Veeravalli, Great Lakes Institute of Management, Chennai, India

    Marg Constructions (PDF document, 1.9mb)