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Brand Britain post-Brexit

Nader Tavassoli

The national brand needs attention, says LBS marketing professor Nader Tavassoli

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A seven book guide to brand building

Nader Tavassoli

“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.

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How a Hong Kong gas company went from bland to brand

Nader Tavassoli

Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.

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Are you measuring the right things right?

Nader Tavassoli

Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance

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Brand impact – it’s greater for CEOs than customers

Nader Tavassoli

A strong brand means attracting better executives and paying them less.

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Attention deficit

Nader Tavassoli

‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’ Journal of Consumer Research.

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Product Failure is a Moment of Truth

Nirmalya Kumar

The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world.

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Beyond pink

Nader Tavassoli

Making cancer detection compelling - Stefano Puntoni, Steven Sweldens and Nader T. Tavassoli, ‘Gender identity salience and perceived ...

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Research round-up

Michael G. Jacobides

Research Round-Up, highlights of the work we've been doing this year at London Business School.

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Branding from the inside out

Nader Tavassoli

One seldom thinks of the human resource function as a base for marketing, but Nader Tavassoli makes a persuasive case for starting your ...

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Would a "rose" in Chinese smell as sweet?

Nader Tavassoli

Marketers must be aware of the differences inherent in processing the Chinese and English languages, asserts Nader Tavassoli, as brand ...

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Brand Britain post-Brexit

Nader Tavassoli

The national brand needs attention, says LBS marketing professor Nader Tavassoli

Read now

A seven book guide to brand building

Nader Tavassoli

“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.

Read now

How a Hong Kong gas company went from bland to brand

Nader Tavassoli

Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.

Read now

Are you measuring the right things right?

Nader Tavassoli

Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance

Read now

Brand impact – it’s greater for CEOs than customers

Nader Tavassoli

A strong brand means attracting better executives and paying them less.

Read now