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Showing 1-11 of 11 results
The national brand needs attention, says LBS marketing professor Nader Tavassoli
“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.
Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.
Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance
A strong brand means attracting better executives and paying them less.
‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’ Journal of Consumer Research.
The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world.
Making cancer detection compelling - Stefano Puntoni, Steven Sweldens and Nader T. Tavassoli, ‘Gender identity salience and perceived ...
Michael G. Jacobides
Research Round-Up, highlights of the work we've been doing this year at London Business School.
One seldom thinks of the human resource function as a base for marketing, but Nader Tavassoli makes a persuasive case for starting your ...
Marketers must be aware of the differences inherent in processing the Chinese and English languages, asserts Nader Tavassoli, as brand ...
Showing 1-5 of 11 results