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Trainer mania

If you've ever been exposed to corporate training, watch out. What Adrian Furnham has to say is worth taking a few notes upon. And, yes ...

By Adrian Furnham . 01 September 2006

If you've ever been exposed to corporate training, watch out. What Adrian Furnham has to say is worth taking a few notes upon. And, yes, there might be a quiz.
Business Strategy ReviewThey are often an odd group of people, adult work-related trainers. They are not consultants, though many aspire to be because the daily rate is higher. They are not teachers, because that sounds patronising to their clients. They are not lecturers, because that may either intimidate their clients or give the wrong impression of how they go about their business. And they are not coaches, though many are re-inventing themselves as such.


Trainers are different


They tend to run short, skill-based courses. Training is meant to be practical, to yield results, to be relevant. It can be fun, but does not have to be. It can be both a reward and a punishment. It may be a requirement. It may be relatively easy or totally impossible to escape. It may be reserved for the young, naïve employee or a privilege of the senior, successful executive.

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