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London Business School Review

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Set and shape strategy that works

Heterogeneity in your business could shape your innovative edge

By Freek Vermeulen

AI isn’t all sci-fi. Businesses must adopt new technology now to prepare for the future, says Michael Davies

By Michael Davies

Which customers generate the most profit for your business and does it pay to put their happiness above all others?

By Vasiliki Kostami

Three top insights for tackling succession through targeted next generation development

By Åsa Björnberg

Is forecasting folly? Lucrezia Reichlin weighs up the arguments

By Lucrezia Reichlin

Research by Ahmed Tahoun reveals the changing fortunes of firms associated with Mubarak’s Egypt

By Ahmed Tahoun

To survive in a rapidly changing world, companies need to attract and retain the most talented people.

By Lynda Gratton

Julian Birkinshaw challenges misconceptions about new technology causing major upheaval for established companies

By Julian Birkinshaw