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Shai Agassi on innovation

Shai Agassi, Founder and CEO, Better Place, discusses his thoughts on Innovation at the Global Leadership Summit 2011

By Deloitte Institute of Innovation and Entrepreneurship 23 May 2011

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Shai Agassi, Founder and CEO, Better Place, discusses how meeting consumers’ existing needs offers the greatest scope for innovators, at the Global Leadership Summit 2011.


"The biggest part of innovation is understanding the way consumers consume their products."

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