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London Business School Review
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Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits
By Julian Birkinshaw
How booking websites are challenging the sector’s long-established players
Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience
Should your business be investing in machine-learning technologies?
Will low-cost and simple investment advice from machines boost financial inclusion?
Gary Hamel and Julian Birkinshaw discuss radical change for big corporations
How is the digital disruption affecting your business? Today's podcast theme is Dealing with disruption.
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