London Business School Review
Wow your customers. Win their loyalty. Wonder at the results
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What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti
The national brand needs attention, says LBS marketing professor Nader Tavassoli
Stephen J Anderson’s hands-on approach to marketing research took him from London Business School to the townships of South Africa.
To be an influential marketer, make sure you know and tackle the big company issues as well as the big customer issues.
To maximise your business impact and career success as a marketer, you need the 12 powers of a marketing leader.
Sport embodies a set of values that corporate brands aim to reflect. But it’s easy to get brand associations wrong.
“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.
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Emeritus Professor of Management and Marketing
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Associate Professor of Marketing
London Business School Term Associate Professor of Marketing
Professor of Marketing
23 September 2016
09 September 2016
10 May 2016