Once a tech company achieves market dominance, mutually reinforcing factors make it almost impossible to displace
London Business School Review
By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing
By David Arnold
Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies
By Nitish Jain
Which customers generate the most profit for your business and does it pay to put their happiness above all others?