London Business School Review
Wow your customers. Win their loyalty. Wonder at the results
Follow this topic
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti
Stephen J Anderson’s hands-on approach to marketing research took him from London Business School to the townships of South Africa.
To be an influential marketer, make sure you know and tackle the big company issues as well as the big customer issues.
To maximise your business impact and career success as a marketer, you need the 12 powers of a marketing leader.
Sport embodies a set of values that corporate brands aim to reflect. But it’s easy to get brand associations wrong.
“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.
Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.
Professor Simona Botti imagines a world where brands offer customers less choice and more help in choosing.
Showing 1-9 of 86 results
Emeritus Professor of Management and Marketing
View articles >
Associate Professor of Marketing
London Business School Term Associate Professor of Marketing
Professor of Marketing
23 September 2016
09 September 2016
10 May 2016