Once a tech company achieves market dominance, mutually reinforcing factors make it almost impossible to displace
London Business School Review
Wow your customers. Win their loyalty. Wonder at the results
Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli
By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing
By David Arnold
Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies
By Nitish Jain
What developments can we expect to see in the business landscape over the next 12 months?
What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?
By Simona Botti
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti
By Simona Botti
The national brand needs attention, says LBS marketing professor Nader Tavassoli