London Business School Review
Wow your customers. Win their loyalty. Wonder at the results
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By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing
Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies
What developments can we expect to see in the business landscape over the next 12 months?
What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti
The national brand needs attention, says LBS marketing professor Nader Tavassoli
Stephen J Anderson’s hands-on approach to marketing research took him from London Business School to the townships of South Africa.
To be an influential marketer, make sure you know and tackle the big company issues as well as the big customer issues.
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Emeritus Professor of Management and Marketing
He teaches on the following programmes:
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Professor of Marketing
She teaches on the following programmes:
Associate Professor of Marketing
23 September 2016
09 September 2016
10 May 2016