London Business School Review
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Once a tech company achieves market dominance, mutually reinforcing factors make it almost impossible to displace
Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli
By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing
Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies
What developments can we expect to see in the business landscape over the next 12 months?
What really goes into consumers’ and managers’ decisions – and how can you use this knowledge to strengthen your brand?
Which customers generate the most profit for your business and does it pay to put their happiness above all others?
Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti
The national brand needs attention, says LBS marketing professor Nader Tavassoli
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Emeritus Professor of Management and Marketing
He teaches on the following programmes:
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Professor of Marketing
She teaches on the following programmes:
Associate Professor of Marketing
23 September 2016
09 September 2016
10 May 2016