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London Business School Review


Ideas to set even the best leaders apart

The most effective leaders influence by example and rarely have to exercise their authority, says Jules Goddard.

Student voices, the ally-advocate distinction, and what the research tells us

By Anna Johnston

By transforming its relationships with its audience, Wimbledon teaches us lessons about major shifts in marketing

By David Arnold

Advances in technology will take some of our jobs while creating others. The transition won’t be easy but there’s room for hope

By Andrew Scott

We need to rethink the way we monitor the power of the huge companies now dominating the business landscape

By Julian Birkinshaw

We are conditioned to be led by others, says Jules Goddard. That’s dangerous. We should learn independence

By Jules Goddard

Want to get the most of the people who work for you? Here are five things you need to do

By Julian Birkinshaw

We’re more likely to excuse leaders’ false claims if we can imagine a scenario where they might be true – provided they fit with our view

By Daniel Effron

Change efforts often fail – but there are ways to increase your chances of success

By Philios Andreou Sphika