Sure, we all log onto web sites these days. But do we know how to deploy the web for the good of our own companies? Nina Koiso-Kanttila has reviewed the most salient internet research, and has a revealing quiz for you.
The internet is here to stay; but, still, many executives ask what the internet actually is – and whether it can help their companies prosper and grow. After all the talking and development efforts, is it just a modern version of yellow pages and of a self-service machine? What are the features that would make the medium special? There are many myths about the internet, but there is also a growing abundance of in-depth research.
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