Started as a market stall in 1999 by Richard Reed, Innocent is now a £200m turnover business selling in 15 different countries across Europe
Deloitte Institute of Innovation and Entrepreneurship
09 September 2014
The innocent business is led by a mission to 'taste good and do good', and gives ten percent of profits each year to charity.
The founders recently sold their controlling stake in innocent to Coca Cola in a deal valuing the business at over half a billion dollars and remain on the board as minority shareholders.
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