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How do you acquire your customers?

This short film is the fourth, in a series of six, to celebrate the DIIE 2014 Founder Award winners

By Deloitte Institute of Innovation and Entrepreneurship 10 November 2014

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This video addresses:


  • What’s your marketing strategy?
  • Do you have a clear idea of your target customer?
  • To what extent do you rely on word-of-mouth?
  • How do you drive traffic to an unknown website?

Article provided by

The Institute of Innovation and Entrepreneurship equips and inspires entrepreneurs, innovators and the leaders who design the ecosystems in which they thrive.

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