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How did you come up with your idea?

This short film is the first, in a series of six, to celebrate the DIIE 2014 Founder Award winners

By Deloitte Institute of Innovation and Entrepreneurship 19 November 2014

This short film is the first, in a series of six, to celebrate the Deloitte Institute of Innovation and Entrepreneurship 2014 Founder Award winners. Eleven enterprises – or rather their founders – have won a place in the School's Incubator for a year.

This video is provided by the Deloitte Institute of Innovation and Entrepreneurship



This video addresses:


    • Why do you think it’ll be the next big thing?
    • What customer pain does it solve?
    • How has the idea changed since you first thought of it?
    • What have you done to test your idea – market research

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