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How can I convince people that I have a good idea?

How do you know if the idea you just came up with is any good?

By Costas Markides . 06 September 2017

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How do you know if the idea you just came up with is any good? And how do you convince the rest of the organisation to invest in it? Professor Costas Markides explores the best way to promote unconventional ideas to sceptical colleagues.


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