How do you know if the idea you just came up with is any good?
06 September 2017
How do you know if the idea you just came up with is any good? And how do you convince the rest of the organisation to invest in it? Professor Costas Markides explores the best way to promote unconventional ideas to sceptical colleagues.
Professor of Strategy and Entrepreneurship
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By Julian Birkinshaw
By Costas Markides
By David Lewis
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