How do you know if the idea you just came up with is any good?
06 September 2017
How do you know if the idea you just came up with is any good? And how do you convince the rest of the organisation to invest in it? Professor Costas Markides explores the best way to promote unconventional ideas to sceptical colleagues.
Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership; Executive Education Faculty Director
He teaches on the following programmes:
View articles >
You must be a registered user to add a comment here. If you’ve already registered, please log in. If you haven’t registered yet, please register and log in.
Get the latest ideas and opinion from London Business School’s experts, straight to your inbox