This website uses cookies to distinguish you from other users. This helps us to provide you with a good user experience and also allows us to improve our website. Close More information
Extra services do not always mean customer satisfaction
By Freek Vermeulen 19 December 2017
Subscribe to LBSR podcasts
Extra services do not always mean customer satisfaction; companies can perform better by striving to do less, says Freek Vermeulen.
Professor of Strategy and Entrepreneurship; Chair, Strategy and Entrepreneurship Faculty
He teaches on the following programmes:
View articles >
You must be a registered user to add a comment here. If you’ve already registered, please log in. If you haven’t registered yet, please register and log in.
By Jules Goddard
By Thomas Mussweiler
By Michael Parke
Get the latest ideas and opinion from London Business School’s experts, straight to your inbox