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Book review: Customer-Funded Business

John Mullins' newest book, The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash, holds the answers

By John Mullins . 18 June 2014

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They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the incredibly large and valuable companies that their ecosystem has created. But the vast majority of fast growing companies never take any venture capital. So where does the money come from to start and grow their companies? Or yours?

John Mullins' newest book, The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash, holds the answers. If you are an entrepreneur or an angel investor, this book is written especially for you!

More than two generations ago, the venture capital community - VCs, business angels, incubators, and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the incredibly large and valuable companies that their ecosystem has created. But the vast majority of fast growing companies never take any venture capital. So where does the money come from to start and grow their companies? Or yours?

John Mullins' newest book, The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash, holds the answers.

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The Institute of Innovation and Entrepreneurship equips and inspires entrepreneurs, innovators and the leaders who design the ecosystems in which they thrive.

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