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London Business School Review

Choice can be bewildering and destructive when handled wrongly. We get picky with Simona Botti

By Simona Botti

Professor Simona Botti imagines a world where brands offer customers less choice and more help in choosing.

By Simona Botti

Research shows that people are willing to trade one source of personal control for another. Power is control over ...

By Simona Botti

Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes

By Simona Botti

Everyone seems to like having lots of options before making a decision. It helps you feel like you have done your homework and will ...

By Simona Botti