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London Business School Review

Gift card limits are bad for consumers and for companies, says Nader Tavassoli

By Nader Tavassoli

The national brand needs attention, says LBS marketing professor Nader Tavassoli

By Nader Tavassoli

“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.

By Nader Tavassoli

Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.

By Nader Tavassoli

Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance

By Nader Tavassoli

A strong brand means attracting better executives and paying them less.

By Nader Tavassoli

‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice’ from the Journal of Consumer Research.

By Nader Tavassoli

The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world.

By Nirmalya Kumar

Making cancer detection compelling - Stefano Puntoni, Steven Sweldens and Nader T. Tavassoli, ‘Gender identity salience and perceived ...

By Nader Tavassoli