London Business School Review
Professor of Marketing
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Efficiency, effectiveness and experience need a rebalancing, argues Nader Tavassoli
Gift card limits are bad for consumers and for companies, says Nader Tavassoli
The national brand needs attention, says LBS marketing professor Nader Tavassoli
“My ordering of these books has a step-by-step logic” says Professor Tavassoli. Here’s his top seven books on building strong brands.
Brand experience is the main differentiator for companies today. Nader Tavassoli introduces seven steps to achieving brand traction.
Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance
A strong brand means attracting better executives and paying them less.
‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice’ from the Journal of Consumer Research.
The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world.
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