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London Business School Review

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Professor of Strategy and Entrepreneurship...

What will the impact of digital technology be on the world of global business?

By Julian Birkinshaw

How will your company need to evolve to stay ahead?

By Julian Birkinshaw

What will the year ahead bring for you and your business?

By Tammy Erickson

Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

How the man behind the Chinese goliath keeps innovating

By Julian Birkinshaw

Find the right story to tell about your new product or service and you’ll generate curiosity, empathy and support

By Julian Birkinshaw

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

How booking websites are challenging the sector’s long-established players

By Julian Birkinshaw

We need to rethink the way we monitor the power of the huge companies now dominating the business landscape

By Julian Birkinshaw