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London Business School Review

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Professor of Strategy and Entrepreneurship...

Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you

By Julian Birkinshaw

How the man behind the Chinese goliath keeps innovating

By Julian Birkinshaw

Find the right story to tell about your new product or service and you’ll generate curiosity, empathy and support

By Julian Birkinshaw

Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits

By Julian Birkinshaw

How booking websites are challenging the sector’s long-established players

By Julian Birkinshaw

We need to rethink the way we monitor the power of the huge companies now dominating the business landscape

By Julian Birkinshaw

Want to get the most of the people who work for you? Here are five things you need to do

By Julian Birkinshaw

Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience

By Julian Birkinshaw

Should your business be investing in machine-learning technologies?

By Julian Birkinshaw