London Business School Review
Professor of Strategy and Entrepreneurship...
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Professor Julian Birkinshaw helps you make sense of the opportunities that AI affords you
How the man behind the Chinese goliath keeps innovating
Find the right story to tell about your new product or service and you’ll generate curiosity, empathy and support
Using digital tools to deliver effective marketing campaigns based on customers’ individual interests and spending habits
How booking websites are challenging the sector’s long-established players
We need to rethink the way we monitor the power of the huge companies now dominating the business landscape
Want to get the most of the people who work for you? Here are five things you need to do
Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience
Should your business be investing in machine-learning technologies?
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