The Behavioural Lab is an academic research facility for London Business School faculty and students. This cutting edge facility carries out research studies on various business related topics through a broad set of research methods, including controlled lab experiments, surveys and field studies.

The lab is used by London Business School faculty, predominantly from the departments of Marketing and Organisational Behaviour.  It is also used by other departments who carry out behavioural research projects. To find out more about our faculty and their research interests visit our Faculty pages.

All research run by the lab is related to behavioural psychology. Topics can range from group discussions to decision-making. Participants may be asked to work in a team with others or to answer a number of questions on a computer. We do not run medical research. We will always let participants know the nature of the study before asking them to take part.

All data is used for academic purposes only, with the goal of publication in academic journals or books and possibly presentation at academic conferences. Data will be stored as required by journal and professional standards. Participants’ privacy will be maintained in all published and written data.

The lab is a five-minute walk from the Baker Street Underground station, which is served by the Metropolitan, Circle, Jubilee, Hammersmith & City and Bakerloo lines. From the station, walk up Baker Street in the opposite direction to the one-way traffic flow until you reach Park Road. Turn left and walk along Park Road for about two minutes. You will pass a Co-operative shop before reaching the lab. The lab is situated at 26 Park Road on the ground floor. There is a large blue door with the words "Behavioural Lab" on the front. Press the buzzer and state your name or participant ID number. Please do not use the main school entrance as the lab has direct access from Park Road. If you find yourself in front of the main entrance for the school, you have walked too far. Download a map.

Feel free to contact the Behavioural Research team at blab@london.edu or call 020 7000 8638 or 020 7000 8630.

• Participants are not permitted to create more than one account on our research participation website.
• No phone usage during the duration of a study. Phones must be turned off. 
• No talking in the lab, unless required as part of the study.
• No consumption of food or beverages (water is acceptable), unless it is part of a study.
• Participants are not allowed to disturb other participants.
• Repeatedly turning up late and/or failing to inform the lab team of any changes in your circumstances is not acceptable. 
• Participants must take tasks seriously. 
• Participants must follow instructions carefully.
• Make sure you fully understand the instructions and ask the researcher for clarification if you are unsure about any instructions. 
• Do not discuss study procedures or content with other participants who are yet to take part in the same study.

Participants must be over the age of 18 and have a good understanding of spoken and written English.

Once you have created an account you will be able to log into the system and see which studies are available. You will also be sent an email when a study becomes available for you to participate. If you see a study available you can click on this to find out more information. If you are interested in the study and would like to sign up, click on “view time slots” for this study and sign up to the time slot you prefer. You will then receive a confirmation email.

For lab based studies you will be paid £8 or £10 per study. Certain studies may include additional performance related payments. You will receive payment at the end of the study, after you have signed a remuneration form. For online studies you will be paid with amazon.co.uk vouchers. The amount will vary depending on the researchers and the study. You will receive payment at the end of the study after all data has been collected.

When you arrive at the lab you will need to press the buzzer and state your name or ID number. Once inside, you will be asked to sign a consent form and receive a unique ID for the study. You will then be asked to a wait for the researcher to set you up.

Participants will be provided with the contact details of the researcher and in certain studies a debrief at the end. If you contact the researcher they will only be able to answer questions about the research study, rather than general questions about timing or payment.

Go to "My Schedule and Credits", select the study you want to cancel and click on the cancel button. To cancel on the day of your appointment please send an e-mail to the lab manager or call us on 020 7000 8638 or 020 7000 8630.

Please let us know as soon as possible. Send an email to the lab team  at  blab@london.edu or call us on 020 7000 8638 or 020 7000 8630. We will be able to tell you whether you can still take part in the study you have signed up for.  For most studies, we can only wait for a limited amount of time before we begin. If you are late you may not be able to take part and will not be paid.

Failure to attend a research study incurs a considerable cost to the researcher. Participants who fail to turn up to research studies and provide less than 24 hours notification will be recorded as an unexcused no show. After three unexcused no shows, participants will be sent an automatic warning. Participants who fail to turn up after their fourth unexcused no show will be automatically removed from our system.

Payment for online studies is made once all data for that study has been collected. Please check you have provided your valid email address at the end of the survey as you will be notified via email when payment is made. If you have not completed the survey or answered specific attention-monitoring questions incorrectly, you will not be paid. If you have questions about online payment please contact blab@london.edu

An online study can be shut down before the deadline for closure if the quota of participants has been reached. The deadline provided is an estimate of how long it may take to get the required number of participants. However, the time can vary depending on study restrictions and popularity.

It is important that you take your participation in research studies seriously and read and follow instructions carefully. To make sure participants are paying attention, researchers include tester questions throughout studies. Participants who consistently fail to answer these correctly will be sent a warning and then removed from the system if this persists.

Of course they can! We are always looking for new participants. They should go to our participation website to get started.

No. Your friend will need to create their own research participation account with us. Some studies carry specific requirements, so your friend may not qualify to participate. If you can no longer attend your study time slot, please contact the lab to either cancel or reschedule if possible.

Your personal information and data is anonymous and confidential. We will never provide any data to a third party. Your personal identifying information (such as your name) is never connected with data collected at the lab. 

There could be many reasons for this. The lab is closed over certain times of the year. The study may have specific restrictions or requirements imposed by the researcher that you may not meet. You may have completed a similar study in the past or you may not have completed your pre-screen, which is mandatory before you can view or sign up for a study. If you have not done so, you will be prompted to do so each time you login. If you have any queries relating to your research participation account, please contact the Behavioural Lab team. Please do not create a new account, as this is against the Behavioural Lab policy.

Sometimes researchers run similar studies or follow-up studies to collect additional data. Your participation in one of the studies would influence your responses in the second one (e.g. some of the questions are the same in both studies).

Go to our site and click on “Request Account”. Fill in the information and click “Request an Account”. Once we have approved your account, you will be sent your log-in information. When you log in for the first time, please complete the pre-screen questionnaire. You can then sign up to any available study.

Send an email to the lab and we will request for this information to be sent to the email account held by our research participation website.

No, because this leads to unreliable data collection.  One individual participating multiple times in the same study can result in incorrect findings or the skewing of data, undermining the overall validity of the research.

This is when a participant has provided the lab with sufficient notice to enable our team to cancel the study time slot they are signed up for, but was unaware of how to cancel their time slot themselves.

“Unexcused no show” refers to an instance when a participant has failed to provide at least 24 hours’ notice that they can no longer attend the study time slot they are signed up for. This includes participants who cancel on the day of their study time slot. Participants are able to login and cancel a time slot 24 hours before they are due to take part. We require participants to cancel 24 hours before the study takes place, as this will allow sufficient time for another participant to sign-up for the time slot.

Send an email to the lab team with your username and the old and new information, and your details will be updated.

You may be asked to send ID to verify you are a legitimate participant. Once your account is verified, your ID will be deleted and our system updated to show that you have provided suitable ID. If ID is requested, your account will be deactivated until photographic ID is provided.

Send an e-mail to the lab requesting to unsubscribe. You can choose only to unsubscribe from the e-mail notification messages, while still being able to login to your research participation account to check for available studies yourself. Alternatively, if you would like your account removed from our research participation account, please send an email requesting to be removed.

This is a function provided by SONA Systems, which is commonly used by institutions like LBS. These have no significance and there is no need to be concerned.