Professor Naufel J Vilcassim is an expert on the use of economic theory and econometric techniques to analyse substantive marketing problems. He has focused his research on problems in the areas of the marketing mix, competitive interactions and market structure, pricing and price promotion, marketing channels, measurement of market response to investments in advertising and other marketing mix elements, and household choice behaviour. Currently, he is undertaking research that examines the role of managerial capital and access to business information tools in enhancing the business performance among growth-oriented microentrepreneurs in Africa (Uganda and Rwanda).
He has published extensively in leading research journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Econometrics, Quantitative Marketing and Economics, International Journal for Research in Marketing, and Journal of Retailing, among others.
At London Business School, he has held several administrative posts including, Deputy Dean (Faculty), Marketing Subject Area Chair, Academic Director of the Aditya Birla India Centre and Faculty Director of the Dubai Executive MBA programme, among others.
Professor Vilcassim was an Associate Editor for Management Science and has served on the editorial boards of Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics and the International Journal of Research in Marketing and the Asian Journal of Marketing.
He has also served on the research grant proposal evaluation panel of the European Research Council and the Hong Kong Universities Grant Commission Research Assessment Exercise and has evaluated research proposals for the USA National Science Foundation. He is a member of the Institute for Operations Research & Management Science (INFORMS) and the American Marketing Association. He has also consulted for various corporations.