Dr Sungyong Chang explores innovation, creativity, and firm growth strategies using computational modelling and big-data analysis. His particular focus is on high-tech and cultural industries where innovation and creativity matter most.
Dr Chang’s research bridges strategy and computational social science – the use of large-scale demographic and network data to investigate people’s behaviour. With growing volumes of data on every aspect of our daily lives – from whom we communicate with to where we travel – his work examines some of the major questions in the social sciences.
He won the Peter J. Buckley and M. Casson Dissertation Award from the Academy of International Business and LBS Best Teacher Award - MiM in 2019. His work has been published in top-tier publications such as the Strategic Management Journal. He is an editorial board member of Strategic Management Journal..