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Ken Simmonds

Emeritus Professor of Marketing and International Business


BCom MCom (NZ) MGCE (Guipuzcoa) DBA (Harvard) PhD (London) J Dip MA FCA (NZ) FCMA FCIS FCIM

Professor Ken Simmonds focuses his research on global strategy, international business management, strategic marketing, and strategic management accounting.

He is a Fellow of the Academy of International Business and a Fellow of the Academy of Marketing.

Professor Simmonds established marketing at Cranfield School of Management and held the first Chair of Marketing at Manchester Business School (where he was Geigy Professor of Marketing). He has also been Ford Foundation Professor at the University of Chicago and Professorial Fellow at Said Business School at the University of Oxford.

He has served on many corporate boards and advisory panels and undertaken numerous top-level consulting projects for large multinationals including IBM. He has devised creative strategies for a wide variety of firms of all sizes, industries and services.

1999

Corporate governance: real power, Cecil King and Machiavelli

Simmonds K

Corporate Governance 1999 Jan Vol 7:1 p 3-11

International marketing: avoiding the seven deadly traps

Simmonds K

Journal of International Marketing 1999 Vol 7:2 p 51-62

1998

Corporate governance

Simmonds K

in Harris P, Lock A and Rees P eds., Machiavelli at 500, Manchester Metropolitan University, 1998

1997

Accounting assessment of competitive position

Simmonds K

in Wilson R M S ed., Strategic cost management, 1997

Energy marketing: is there added value in value added?

Simmonds K,Henney A,Percival J

Public Utilities Fortnightly 1997 Sept Vol 15 p 30-36

Strategic advertising

Simmonds K

International Journal of Advertising 1997 Vol 14:2

Strategic management accounting

Simmonds K

in Wilson R M S ed., Strategic cost management, 1997

Valuing marketing strategies: the basis for strategic value management

Simmonds K

in Beracs J ed., New frontiers in marketing strategy, Budapest University of Economic Sciences, 1997

1996

International business as an academic discipline

Simmonds K

in Islam I and Shepherd W eds., Current issues in international business, Edward Elgar, 1996

Is there value in value-added services? Evidence from competitive markets in England, Wales and Norway

Simmonds K,Henney A,Percival J

Palo Alto, California, Electric Power Research Institute, 1996

1994

Transition marketing

Simmonds K

Society and Economy: Quarterly Journal of Budapest University of Economic Sciences 1994 Vol 16:3 p 9-22

Why Euromarketing?

Simmonds K

in Kaynak E and Ghauri P eds., Euromarketing: effective strategies for international trade and export, New York, Haworth Press, 1994

1993

Developing and implementing strategy for an emerging economy

Simmonds K

in Charman K ed., International market opportunities, Almaty, Kazakhstan Institute of Management, Economics and Strategic Research

1992

Pepe jeans

Simmonds K

in Dalrymple D J and Cron W L eds., Sales management: concepts and cases, 4th ed., New York, John Wiley, 1992, p 137-145

Pepe jeans

Simmonds K

in Dalrymple D J, Parsons L J and Jeannet J P eds., Cases in marketing management, New York, John Wiley, 1992, 413-421

Removing the chains from product strategy

Simmonds K

in Littler D and Wilson D eds., Reader in marketing, Butterworth Heinemann, 1992

Strategic management accounting: what makes it different

Simmonds K

in Manufacturing Europe 1992, Sterling Publications, 1992, p 31-34

1991

Broadening management accounting education: more theory, more practicality

Simmonds K

Accounting Education 1991 Oct Vol 1:1 p 1-7

Strategische management boekhouding

Simmonds K

Solvay Business Review 1991 Mar Vol 1 p 55-58

Un outil pour la gestion strategique

Simmonds K

Solvay Business Review 1991 May Vol 2 p 72-74

1990

Crestlight Paper Company

Simmonds K

in Dalrymple D J and Parsons L J eds., Marketing management: strategy and cases, 5th ed., Wiley, 1990

Evaluating a joint venture

Simmonds K

in Proceedings: international workshop on negotiating joint-venture agreements, United Nations Centre on Transnational Corporations, 1990

1989

Ansafone Corporation

Simmonds K

in Ginter P M and Swayne L E eds., Cases in strategic marketing, Prentice-Hall, 1989

Crestlight Paper Company

Simmonds K

in Lovelock H and Weinberg C B eds., Marketing challenges: cases and exercises, 2nd ed., McGraw-Hill, 1989

Essential strategic issue: how to beat the competition

Simmonds K

Construction News 1989 Vol 19/22

International business and multinational enterprises. 4th ed.

Simmonds K,Robock S H

Richard D Irwin, 1989

Strategic management accounting: the emerging paradigm

Simmonds K

in Proceedings of the 12th Annual Congress of the European Accounting Association, P Horvath, 1989

Strategisches

Simmonds K

Management Accounting 1989 Vol 1 p 264-269

Research Interests

  • Global strategy
  • International business management
  • Strategic marketing and strategic management accounting.