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Rob Waiser

Assistant Professor of Marketing


Rob Waiser conducts research in sales and marketing management, with areas of particular focus including incentive compensation and the effects of budgeting on managerial decision making. He primarily uses analytical models, as well as economic experiments, to better understand firm behaviour under practical constraints.

Prior to entering academia, Rob spent nine years as a management consultant with ZS Associates, working with over 40 client organisations on a wide range of sales and marketing management issues.

Before joining London Business School, Rob completed his PhD studies in Marketing at the University of Toronto. He also holds a Bachelor of Mathematics from the University of Waterloo.