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Nirmalya Kumar

Visiting Professor of Marketing


BComm (Calcutta) MComm (Shivaji) MBA (Illinois) PhD (Northwestern)

Dr. Nirmalya Kumar is Visiting Professor of Marketing at London Business School. He is one of the world’s leading thinkers on strategy and marketing; having also taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).

Nirmalya is an outlier among marketing professors, having attracted more than 15,000 citations on Google Scholar for his academic research while also being a successful author, case writer, teacher and executive. As an author, Nirmalya has written seven books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). He has appeared in the Harvard Business Review nine times as well as written more than 40 cases and teaching notes. The has won several teaching and case writing awards. He is currently Member- Group Executive Council at Tata Sons, responsible for strategy and reporting directly to the Chairman of the $100 billion plus group.

As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India’s stock indices.

Nirmalya received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation).

2011

Have you restructured for global success?

Kumar N; Puranam P

Harvard Business Review 2011 October:89

India inside: The emerging innovation challenge to the west

Kumar N; Puranam P

Harvard Business Review Press

2010

The upstart's assault

Bertini M; Kumar N

Harvard Business Review 2010 July-August Vol 88 p 159-163

2009

The Indian mystique

Kumar N

Business Strategy Review 2009 Autumn p 42-47

India unleashed

Kumar N

Business Strategy Review 2009 Vol 20:1 p 4-15

Don't be undersold!

Steenkamp J B E M; Kumar N

Harvard Business Review 2009 December

How emerging giants are rewriting the the rules of M&A

Kumar N

Harvard Business Review 2009 May

India’s global powerhouses: How they are taking on the world

Kumar N; Mohapatra P; Chandrasekhar S

Harvard Business Press, 2009

Indian companies as customers, competitors & collaborators

Kumar N

Indian Journal of Industrial Relations 2009 Vol 45:1 p 148-159

2008

Certified value sellers

Anderson J C; Kumar N; Narus J A

Business Strategy Review 2008 Spring p 47-53

2007

Labeled with love

Kumar N

Business Strategy Review 2007 Vol 18:2 p 46-48

Private label strategy: how to meet the store brand challenge

Kumar N; Steenkamp J-B E M

Harvard Business School Press, February 2007

Value merchants: demonstrating and documenting customer value in business markets

Anderson J C; Kumar N; Narus J A

Harvard Business School Press, 2007

2006

Make, buy or ally: a transaction cost theory meta-analysis

Geyskens I; Steenkamp J-B E M; Kumar N

Academy of Management Journal 2006 June:49 p 519-43

Strategies to fight low-cost rivals

Kumar N

Harvard Business Review 2006 Vol 84:12 p 104-112

Global marketing

Kumar N

2006 BusinessWorld

Fashion sense

Kumar N; Linguri S

Business Strategy Review 2006 Summer:4 p 81-84

Global retail challenge

Kumar N

Business Strategy Review 2005 Vol 16:1 p 5-13

Power of power in supplier-reseller relationships

Kumar N

Industial Marketing Management, November, p 863-866, 2005

2003

Reactions to perceived inequity in U.S. and Dutch interorganizational relationships

Scheer L K; Kumar N; Steenkamp J-B

Academy of Management Journal 2003 June Vol 46:3 p 303-316

Profits in the pie of the beholder

Corsten D; Kumar N

Harvard Business Review 2003 May:81 p 22-23

Kill a brand, keep a customer

Kumar N

Harvard Business Review 2003 December:81 p 86-95

2001

Examining the impact of destructive acts in marketing channel relationships

Hibbard J D; Kumar N; Stern L W

Journal of Marketing Research 2001 February:38 p 45-61

2000

From market driven to market driving

Kumar N; Scheer L K; Kotler P

European Management Journal 2000 April:18 p 129-141

1999

Meta-analysis of satisfaction in marketing channel relationships

Geyskens I; Steenkamp J-B; Kumar N

Journal of Marketing Research 1999 May:36 p 223-238

1998

Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships

Kumar N; Scheer L K; Steenkamp J-B

Journal of Marketing Research 1998 May:35 p 225-235

Generalizations about trust in marketing channel relationships using meta-analysis

Geyskens I; Steenkamp J-B; Kumar N

International Journal of Research in Marketing 1998 July:15 p 223-248

1997

Revolution in retailing: from market drive to market driving

Kumar N

Long Range Planning 1997 December:30 p 830-835

Revolution in retailing: introduction to the special issue

Kumar N

Long Range Planning 1997 December:30 p 813

1996

Effects of trust and interdependence on relationship commitment: a trans-Atlantic study

Kumar N et al

International Journal of Research in Marketing 1996 October:13 p 303-317

Power of trust in manufacturer-retailer relationships

Kumar N

Harvard Business Review 1996 November-December:74 p 92-106

1995

Effects of supplier fairness on vulnerable resellers

Kumar N; Scheer L K; Steenkamp J-B

Journal of Marketing Research 1995 February:32 p 54-65

Effects of perceived interdependence on dealer attitudes

Kumar N; Scheer L K; Steenkamp J-B

Journal of Marketing Research 1995 August:32 p 348-56

1994

Learning orientation, working smart, and effective selling

Sujan H; Weitz B A; Kumar N

Journal of Marketing 1994 July:58 p 39-52

1993

Conducting interorganizational reserach using key informants

Kumar N; Stern L W; Anderson J C

Academy of Management Journal 1993 December:36 p 1633-1651

1992

Assessing reseller performance from the perspective of the supplier

Kumar N; Stern L W; Achrol R S

Journal of Marketing Research 1992 May:29 p 238-253

2009

BT business: responding to 'free forever'

Bertini M; Hirst A; Kumar N

2007

Aldi: The Hard Discount Phenomenon

Corsten, D; Kumar, N

Red Bull: the anti-brand brand **Best selling case**

Kumar N; Linguri S; Tavassoli N T

2003

LeShop.CH

Kumar N

2001

Priceline (B)

Kumar N

Priceline (A)

Kumar N

2000

www.easyRentacar

Kumar N