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Oded Koenigsberg

London Business School Term Associate Professor of Marketing


BSc (Technion), MEng (Cornell), PhD (Duke)

Dr Oded Koenigsberg focuses his research on incorporating logistical constraints into firms’ marketing decisions (like pricing, product design, distribution channels, product line and marketing of durable goods).

He develops models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions and teaches the Pricing Strategy and Tactics elective on the MBA programme.

Dr Koenigsberg is on the editorial boards of leading journals in his field, including: Marketing Science, the Journal of Production and Operations Management, the International Journal of Research in Marketing and the Journal of Retailing. He is also Senior Editor of the Journal of Production and Operations Management and an Associate Editor of the International Journal of Research in Marketing.

He is also a consultant on pricing, distribution channel (supply chain) and incentives.

Before becoming an Associate Professor of Marketing at London Business School, he was the Barbara and Meyer Feldberg Associate Professor of Business at Columbia University (2002-2012).

Research Interests

Models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions. Incorporating logistical constraints into firms’ marketing decisions like pricing, product design, distribution channels, product line and marketing of durable goods.