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Oded Koenigsberg

London Business School Term Associate Professor of Marketing


BSc (Technion), MEng (Cornell), PhD (Duke)

Dr Oded Koenigsberg focuses his research on incorporating logistical constraints into firms’ marketing decisions (like pricing, product design, distribution channels, product line and marketing of durable goods).

He develops models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions and teaches the Pricing Strategy and Tactics elective on the MBA programme.

Dr Koenigsberg is on the editorial boards of leading journals in his field, including: Marketing Science, the Journal of Production and Operations Management, the International Journal of Research in Marketing and the Journal of Retailing. He is also Senior Editor of the Journal of Production and Operations Management and an Associate Editor of the International Journal of Research in Marketing.

He is also a consultant on pricing, distribution channel (supply chain) and incentives.

Before becoming an Associate Professor of Marketing at London Business School, he was the Barbara and Meyer Feldberg Associate Professor of Business at Columbia University (2002-2012).

2014

The design and introduction of product lines when consumer valuations are uncertain

Biyalogorsky E; Koenigsberg O

Production and Operations Management 2014 September Vol 23:9 p 1539-1548

Choosing a digital content strategy: How much should be free

Halbheer D; Stahl F; Koenigsberg O; Lehmann D

International Journal of Research in Marketing 2014 Vol 31:2 p 192-206

Self-serving behaviour in price-quality competition

Bertini M; Halbheer D; Koenigsberg O

Business Strategy Review 2014 p 25

When customers help set prices

Bertini M; Koenigsberg O

Sloan Management Review 2014 Summer p 57-66

2013

Complementary goods: Creating, capturing and competing for value

Yalcin T; Ofek E; Koenigsberg O; Biyalogorsky E

Marketing Science 2013 October Vol 32:4 p 554-569

2012

Price discrimination in service industries

Lambrecht A; Seim K; Vilcassim N; Cheema A; Chen Y; Crawford G S; Hosanagar K; Iyengar R; Koenigsberg O; Lee R; Eugenio J M; Miravete E; Sahin O

Marketing Letters 2012 Vol 23:2 p 423-438

2011

Modeling multiple relationships in social networks

Ansari A; Koenigsberg O; Stahl F

Journal of Marketing Research 2011 August Vol 48:4 p 713-728

The design of durable goods

Koenigsberg A; Kohli R; Montoya R

Marketing Science 2011 September Vol 30:1 p 111-122

2010

Forward buying by retailers

Desai P; Koenigsberg O; Purohit D

Journal of Marketing Research 2010 February Vol 47:1 p 90-102

Ownership coordination in a channel: Incentives, returns, and negotiations

Biyalogorsky E; Koenigsberg O

Quantitative Marketing and Economics 2010 December Vol 8:4 p 461-490

Package size decisions

Koenigsberg O; Kohli R; Montoya R

Management Science 2010 October Vol 56:3 p 485-494

2008

easyJet pricing strategy: Should low-fare airlines offer last-minute deals?

Koenigsberg O; Muller E; Vilcassim N

Quantitative Marketing and Economics 2008 September Vol 6:3 p 279-297

2007

How Should a Firm Manage Deteriorating Inventory?

Ferguson M; Koenigsberg O

Production and Operations Management 2007 Vol 16:3 p 306-321

The Role of Production Lead Time and Demand Uncertainty in Durable Goods Market

Desai P; Koenigsberg O; Purohit D

Management Science 2007 Vol 53:1 p 150-158

2004

Strategic Decentralization and Channel Coordination

Desai P; Koenigsberg O; Purohit D

Quantitative Marketing and Economics 2004 Vol 2:1 p 5-22

Research Interests

Models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions. Incorporating logistical constraints into firms’ marketing decisions like pricing, product design, distribution channels, product line and marketing of durable goods.