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Simona Botti

Associate Professor of Marketing

BBA (Bocconi), MBA, PhD (Chicago)

Simona joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University.  She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Simona teaches the Brand Management elective and co-directs (with David Faro) the open enrolment executive education course Strategic Branding: From Behavioral Insight to Business Growth. Her research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Simona’s work has been published in leading psychology and consumer behaviour journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She is Associate Editor at Journal of Consumer Psychology and Journal of Consumer Research, and on the editorial boards of International Journal of Research in Marketing, Journal of Marketing Research, Journal of Marketing, Journal of Marketing Behavior, and Organizational Behavior and Human Decision Processes. She also serves on the Association for Consumer Research Board as International Perspectives Director.


Choice closure increases indulgence (but only once!)

Gu Y; Klesse A K; Botti S; Faro D

Advances in Consumer Research 2015 Vol 43 p 105-110

Ergonomic design and choice overload

Visentin M; Franssens S; Botti S

in Batra R, Seifert C, Brei D eds., Psychology of design: creating consumer appeal. New York: Routledge.


Control and happiness: knowing about the future hurts the present

Fridman I; Botti S; Iyengar S S; Gavazi E

Advances in Consumer Research 2014 Vol 42 p 65-69


Nokia Siemens Network: Branding a merger from the inside out

Hermann G; Botti S; Tavassoli N T

European Case Clearing House 2013


Botti S; Labroo A

Advances in Consumer Research 2013 Vol 41

Turning the page: The impact of choice closure on satisfaction

Gu Y; Botti S; Faro D

Journal of Consumer Research 2013 Vol 40:2 p 268-283


Decision speed and choice regret: When haste feels like waste

Inbar Y; Botti S; Hanko K

Journal of Experimental Social Psychology 2011 Vol 47:3 p 533-540

Power and choice: Their dynamic interplay in quenching the thirst for personal control

Inesi M E; Botti S; Dubois D; Rucker D D; Galinsky AD

Psychological Science 2011 Vol 22:8 p 1042-1048

The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions

Botti S; McGill A L

Journal of Consumer Research 2011 Vol 37:6 p 1065-1078


Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes

Botti S; Hsee C K

Organizational Behavior and Human Decision Processes 2010 Vol 112:2 p 161-171


Tragic choices: Autonomy and emotional responses to medical decisions

Botti S; Orfali K; Iyengar S S

Journal of Consumer Research 2009 Vol 36:3 p 337-352


Choice under restrictions

Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Marketing Letters 2008 Vol 19:3-4 p 183-199


The dark side of choice: when choice impairs social welfare

Botti S; Iyengar S S

Journal of Public Policy 2006 Vol 25:1 p 24-38

When choosing is not deciding: The effect of perceived responsibility on satisfaction

Botti S; McGill A L

Journal of Consumer Research 2006:33 p 211-219


The psychological pleasure and pain of choosing: when people prefer choosing at the cost of subsequent satisfaction

Botti S; Iyengar S S

Journal of Personality and Social Psychology 2004 Vol 87:3 p 312-326


Retail Service, Consumer Involvement, and Retail Environment

Botti S

in Castaldo S (ed.) Retailing and Innovation, Milan (Italy), Egea, 159-84


What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value

Botti S

International Journal of Arts Management 2000 Vol 2:3 p 14-27


Emotional Dimensions of Shopping. An Exploratory Research on the Role of Retailers

Botti S; Castaldo S

Economia & Management 1999 January:1 p 17-37

Marketing in Museums: Reflections on Theoretical and Practical Issues on Management of Art Museums

Botti S; Valdani E

Finanza Marketing e Produzione 1999 March:17 p 141-168

Research Interests

  • Consumer behaviour and decision making, with a focus on how perceived personal control influences satisfaction and well-being.