Rob Waiser

Assistant Professor of Marketing

BMath (Waterloo) PhD (Toronto)

Rob Waiser conducts research in sales and marketing management, with areas of particular focus including incentive compensation and the effects of budgeting on managerial decision making. He primarily uses analytical models, as well as economic experiments, to better understand firm behaviour under practical constraints.

Prior to entering academia, Rob spent nine years as a management consultant with ZS Associates, working with over 40 client organisations on a wide range of sales and marketing management issues.

Before joining London Business School, Rob completed his PhD studies in Marketing at the University of Toronto. He also holds a Bachelor of Mathematics from the University of Waterloo.


Involving Sales Managers in Sales Force Compensation Design

Waiser R B

Journal of Marketing Research 2021 Vol 58:1 p 182-201


Measuring rank-based utility in contests: the effect of disclosure schemes

Hossain T; Shi M; Waiser R

Journal of Marketing Research 2019 Vol 56:6 p 981-994

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.