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Emeritus Professor of Management and Marketing
MA (Oxford) MSc PhD (London)
Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, and broadcasting policy.
He is an experienced expert witness in international commercial, competition and tax cases and an advisory board member and early-stage investor in several online start-ups.
He is also chairman of the Archive of Market and Social Research and former chairman of Which?, the UK’s leading consumer organisation. He joined London Business School in 1976 after an early career at IBM and has also held visiting posts in media research at Oxford University and the London School of Economics.
For his publications, see www.patrickbarwise.com.
2022
Barwise T P
Foundations and Trends in Marketing 2022 Vol 16:1-2 p 1-307
2021
Barwise P
InterMedia 2021 September 2021 Vol 49:3
2020
Barwise P; York P
Penguin
Barwise P; Bellman S; Beal V
Journal of Advertising Research 2020 Vol 60:2 p 121-134
2018
Barwise P
In: Freedman D and Goblot V (ed.) A Future for Public Service Television. London: Goldsmiths Press, pp. 52-64
Barwise T P; Watkins L
In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124
2017
Barta T; Barwise P
McKinsey Quarterly 2017 Vol 2 p 77-81
2016
Birkinshaw J M; Lecuona R; Barwise P
Academy of Management Learning and Education 2016 Vol 15:4 p 686-702
2015
Varan D; Lang A; Barwise P; Weber R; Bellman S
Journal of Advertising Research 2015 Vol 55:2 p 176-191
Barwise P; Cave M; Culham P; Lavender T; Pratt N; Tambini D
Report to Department for Culture, Media and Sport
Barwise P; Picard RG
in Picard, Robert G & Wildman, Steven S (eds), Handbook on the economics of the media, Edward Elgar 2015 pp165-187
Picard R G; Barwise P
Reuters Institute for the Study of Journalism
2012
Picard R G; Barwise P
Reuters Institute for the Study of Journalism
2011
Barwise T P
Journal of Advertising Research 2011 Vol 51:2 p 342-344
Barwise P; Meehan S
Journal of Advertising Research 2011 Vol 51:1 p 59-71 50th anniversary supplement
2010
Barwise T P; Meehan S
MIT Sloan Management Review 2010 Spring Vol 51:3 p 63-68
Barwise T P; Papadakis V; Thanos I
Handbook of Decision-Making, Wiley, 2010, 31-69
Barwise P; Meehan S
Harvard Business Review 2010 December 2010
2008
Barwise T P; Pearson S
Qualitative Market Research 2008 Vol 11:4 p 386-399
Barwise T P; Meehan S
Harvard Business Review 2008 April:2008 p 22
2007
Barwise T P; MacLeod D; Richards S
Sunningdale Institute, November 2007
Pearson S; Barwise T P
ACB Actual Customer Behaviour LLP, University of Sussex, September 2006
2005
Barwise T P; Meehan S
Journal of Direct, Data and Digital Marketing Practice 2005 October-December 2005 Vol 7:2 p 122-136
Barwise T P; Pearson S
Financial Times 2005 24 October 2005 p 14
Barwise T P; Farley J
Organizational Dynamics 2005 Vol 34:3 p 273-284
Barwise T P; Farley J
Journal of Interactive Marketing 2005 Vol 19:1 p 67-80
2004
Barwise T P; Meehan S
Business Strategy Review 2004 Autumn Vol 15:3 p 25-31
Barwise T P; Meehan S
FT Mastering Innovation, 8 October 2004, p 2-3
Barwise T P; Meehan S
HBS Working Knowledge, 16 August 2004
Barwise T P; Meehan S
MIT Sloan Management Review 2004 Summer Vol 45:4 p 23-26
Barwise T P
In Clarke B ed., The new medium of television: Reinterpreting TV for the 21st century, London: Flextech Television, 2004, p 24-32
Barwise T P; Meehan S
Strategy and Business 2004 Winter :37 p 10-11
Barwise T P; Farley J
European Management Journal 2004 June Vol 22:3 p 257-262
Barwise T P; Rodriguez Perlado V
In Stafford M and Faber R eds., Advertising, promotion, and new media, p 261-277, M E Sharpe, 2004
Barwise T P
In Tambini D and Cowling J eds., From public service broadcasting to public service communications, London: ippr, 2004, p 16-33
2003
Barwise T P; Styler A
London Business School, December 2003 (2nd ed.)
Barwise T P; Farley J
MSI report, 03-002 (Marketing Science Institute, Cambridge, MA) p 105-107, 2003
2002
Barwise T P
Financial Times Creative Business, Marketing and Technology Special, 28 May 2002
Barwise T P; Papadakis V
British Journal of Management 2002 Vol 13 p 83-95
Barwise T P; Elberse A; Hammond K A
In Baye M R, ed., Advances in Applied Microeconomics, volume 11: the economics of the internet and e-commerce, p 1 - 27, Elsevier Science, 2002
Barwise T P; Elberse A; Hammond K
Future Media Research Programme, London Business School 2002
Barwise T P; Hammond K A; Elberse A
In Weitz B A and Wensley R, eds., Handbook of Marketing, p 527-557, Sage, 2002
Barwise T P; Strong C
Journal of Interactive Marketing 2002 Vol 16:1 p 14-24
Barwise T P; Brodin K; Canhoto A
Future Media Research Programme, London Business School 2002
2001
Barwise T P; Deighton J
In Wind J and Mahajan V eds., Digital Marketing: Global Strategies from the World's Leading Experts, Wiley, New York, 2001, p 339-361
Barwise T P; Gordon D
In Briggs A, Cobley P eds., The media: an introduction, Harlow: Addison Wesley Longman, 2001 p198-216
Higson C J; Ambler T; Barwise T P
Market Leader 2001 Winter p 10-11
Barwise T P
Business Strategy Review 2001 Spring Vol 12:1 p 35-42
Barwise T P; Rosen N
Protege Group and Online Research Agency, London, 2000
Barwise T P; Dunham A; Ritson M
In Pavitt J ed., Brand.New, V & A Publications, London, 2000, p 70-97
Barwise T P; Deighton J
In Mastering Marketing, London: FT Pitman, 1999 p 23-27
Barwise T P; Meehan S
In Mastering Marketing, London: FT Pitman, 1999, p 269-274
Barwise T P; Hammond K A
In The Future Now: predicting the 21st century, London Phoenix, 1999, p 425-473
Barwise T P; Meehan S
In Mastering Marketing, London: FT Pitman, 1999 p235-240
Sahay A; Gould J; Barwise T P
European Journal of Marketing 1998 Vol 32:7 p 616-628
Barwise T P; Ambler T
Journal of Brand Management 1998 Vol 5:5 p 367-377
1997
Barwise T P
Journal of Brand Management 1997 February Vol 4:4 p 220-223
Barwise T P
In Smith G ed., Children's food: marketing and innovation, Blackie, 1997 p 126-151
Barwise T P; Gould J; Sahay A
In Proceedings of the European Marketing Academy, 1997
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997 p 289-302
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997
Barwise T P
In Bickerstaffe G ed., Mastering management, Financial Times/Pitman, 1997 p 562-571
Dall'Olmo Riley F; Ehrenberg A S C; Castleberry S B; Barwise T P
International Journal of Research in Marketing 1997 Vol 14:5 p 437-450
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997 p 267-287
1996
Barwise T P
Harvard Business Review 1996 November-December Vol 74:6
Barwise T P
in Crainer S ed., Financial Times handbook of management, Financial Times / Pitman, 1995 p568-580
Westbrook R K,Barwise T P
Total Quality Management 1995 Vol 6:4 p 365-382
Barwise T P et al
in Hooley G J and Hussey M K eds., Quantitative methods in marketing, Academic Press, 1994
Barwise T P et al
Journal of Marketing Management 1994 Jan-Feb-Apr Vol 10:1-3 p 153-162
1993
Barwise T P
International Journal of Research in Marketing 1993 March Vol 10:1 p 93-104
Barwise T P
International Journal of Research in Marketing 1993 March Vol 10:1 p 3-8
1992
Barwise T P,Robertson T S
European Management Journal 1992 September Vol 10:3 p 277-285
1990
Marsh P R; Barwise T P; Higson C J; Likierman J A
in Power M ed., Brand and goodwill accounting strategies, Woodhead Faulkner, 1990
Barwise T P,Higson C J,Likierman J A,Marsh P R
Business Strategy Review 1990 Summer Vol 1:2 p 43-59
Likierman J A; Barwise P; Higson C; Marsh P
Business Strategy Review 1990 Vol 1:2 p 43-61
Barwise T P,Ehrenberg A S C,Goodhardt G J
Journal of Marketing 1990 July Vol 54:3 p 82-91
Barwise T P
British Academy of Management Newsletter 1990 December Vol 8 p 6-7
1989
Barwise T P; Marsh P R et al.
Graduate Management Research 1989 Winter Vol 4:3 p 12-33
Barwise T P; Marsh P R; Wensley J R C
Harvard Business Review 1989 Sep-Oct Vol 67:5 p 85-90
Barwise P; Ehrenberg A
Journal of Consumer Research 1987 Vol 14:1 p 63-70
1986
Barwise P
Journal of Advertising Research 1986 Aug-Sept Vol 26 p 9-14
1984
Barwise P; Ehrenberg A
International Journal of Research in Marketing 1984 Vol 1 p 37-49
1982
Barwise P; Ehrenberg A; Goodhardt G
Journal of Communication 1982 Vol 32:4 p 22-29
2016
Barta T; Barwise P
McGraw-Hill Education
2011
Barwise P; Meehan S
Jossey-Bass, 2011
2009
Buckingham D; Barwise P; Cunningham H; Kehily M J; Naim A; Young B
Department for Children, Schools and Families and Department for Culture, Media and Sport
2006
Barwise T P
BBC Board of Governors, April 2006
2004
Barwise T P; Mercier P
Future Media Research Programme, LBS 2004
Barwise T P
Department for Culture, Media and Sport, October 2004
Barwise T P; Meehan S
Harvard Business School Press, 2004
2002
Barwise T P; Styler A
London Business School and Paris: Havas, December 2002
2001
Ambler T; Barwise T P; Higson C J
Institute of Chartered Accountants in England and Wales, 2001
1994
Barwise T P,Westbrook R K
Centre for Marketing, London Business School, 1994
1993
Barwise T P
International Journal of Research in Marketing 1993 March Vol 9:1
1989
Barwise T P; Higson C J; Likierman J A; Marsh P R
Institute of Chartered Accountants in England and Wales/London Business School, 1989
1988
Marsh P; Barwise P; Thomas K; Wensley R
Centre for Business Strategy, London Business School
1979
Barwise P
Paris: International Council of Scientific Unions Abstracting Board (ICSU-AB)