Yulife: Redefining Life Insurance
Subject
Management Science and Operations, Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J; Mark K
Biographies
Publication Year
2019
Abstract
Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go to market alone: it has to work in some capacity with industry incumbents to achieve the growth it seeks.
LBS Case Number
CS-19-015
Publication Notes
Available on ECCH
No
