Skip to main content
alt

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Xscape: Building a Destination

Subject

Management Science and Operations, Management Science and Operations

Authors / Editors

Voss B;Voss C A;Gerbeau P Y

Biographies

Chris Voss

Publication Year

2003

Abstract

As PY Gerbeau, the new CEO of Xscape, walked past the shops in his centre at Milton Keynes, he thought of the enormous potential for creating something new both there and through future expansion. In his previous roles at Disneyland Europe and the Millennium Dome, PY had built up an enviable reputation for managing turnarounds of leisure organisations. When he had arrived at Xscape, it was in financial trouble, many of the tenants were walking away and the real snow operation was losing £100k a year. This had presented him with the opportunity not only to turn the business round, but also to build a new business based on an innovative business model. However he also felt immense frustration at the difficulties that he was encountering in transforming the business and creating a platform for the future.

Industry

Leisure

LBS Case Number

CS-03-023

Project Funder

EPSRC

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.