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Win Win in Villages: How Inventory Advances to Direct Salespeople Can Benefit Firms, Customers, and Employees

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2021 Revise & Resubmit

Authors / Editors

Narasimhan O; Kappes H; Mehta G; Steenkamp I; Chandy R

Biographies

Publication Year

2021